Replace These Words and Close More Sales



We learned a valuable lesson from Tom Hopkins that we know will help you close more sales. In his Art of Selling Anything presentation, Hopkins talks about words we use that evokes fear and keeps the customer from purchasing. He offers alternate words that have been proven effective in making customer more comfortable and closes more sales.

In a recent update, MatchedSystem.com replaced the word “Contract” on our upfront cookbook pricing tool, JobBoard, with the word “Agreement”. After presenting upfront options to your customer, referring to the final document as an agreement removes the negative experience many consumers have had in the past involving contracts. With JobBoard, sales agreements are instantly generated for residential HVAC projects.

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